About This Dashboard
This interactive dashboard gives you insight into the trends shaping retailers’ responses to COVID-19. You can understand how much is on discount, which product categories are selling out, and even what people are searching by category, country, and timeframe. The e-commerce data at the top includes data pulled from websites, and the consumer search data show what people are searching for online over time.
User tip: Want to hone in on a specific year or category? Just click on the word in the key. To de-select, simply click again.
Data last updated at 12:00, Nov 26, 2020.
YoY Discount Penetration
YoY Average Discount
Avg Discount Penetration by Category
Sold Out % by Category
Recently Introduced by Category
Average Promotional Discount
- Percentage Change-6.33%
Average Emails Sent
- Percentage Change+47.18%
Consumer Search Data
Online Search Trends
In active and sportswear, discounts have gone up, in most cases modestly, but we also see corresponding increases in sold out product rates. With a dotted line to health and wellness, as well as an inherently functional quality, most active and sportswear categories are still relevant to consumers even in uncertain times.
While sweatpants have benefited from consumer search interest during quarantine, most other categories have had peaks and valleys corresponding to the severity of their outbreak. Now it’s time to look forward and consider which product categories and qualities are next for consumers navigating home and work life, both indoors and out.