About This Dashboard
This interactive dashboard gives you insight into the trends shaping retailers’ responses to COVID-19. You can understand how much is on discount, which product categories are selling out, and even what people are searching by category, country, and timeframe. The e-commerce data at the top includes data pulled from websites, and the consumer search data show what people are searching for online over time.
Find more insights and action points on our blog.
User tip: Want to hone in on a specific year or category? Just click on the word in the key. To de-select, simply click again.
Data last updated at 12:00, Mar 06, 2021.
E-commerce Data
YoY Discount Penetration
YoY Average Discount
Avg Discount Penetration by Category
Sold Out % by Category
Recently Introduced by Category
Average Promotional Discount
- 201930.02%
- 202028.97%
- Percentage Change-3.47%
Average Emails Sent
- 201953.40
- 202071.12
- Percentage Change+33.17%
Consumer Search Data
Online Search Trends
Insights
While activewear and athleisure discounts increased during the onset of the pandemic in 2020, they decreased during the late summer as some normal activities returned. However, pre-holiday season, they picked back up, due to both regular seasonal discounting trends, as well as increasing global caseloads.
While sweatpants have benefited from consumer search interest during the pandemic, most other active and athleisure categories have had peaks and valleys corresponding to the severity of the respective country's outbreak. With record high cases in Europe and the US in late 2020, searches for footwear have generally trended downwards.