StyleSage COVID-19 Dashboard

Real-Time E-Commerce and Consumer Search Data
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About This Dashboard

This interactive dashboard gives you insight into the trends shaping retailers’ responses to COVID-19. You can understand how much is on discount, which product categories are selling out, and even what people are searching by category, country, and timeframe. The e-commerce data at the top includes data pulled from websites, and the consumer search data show what people are searching for online over time.

Find more insights and action points on our blog.

User tip: Want to hone in on a specific year or category? Just click on the word in the key. To de-select, simply click again.

Data last updated at 12:00, Mar 06, 2021.

E-commerce Data

YoY Discount Penetration

How much of assortment is on sale?

YoY Average Discount

How high are those item-level discounts?

Avg Discount Penetration by Category

Sold Out % by Category

Recently Introduced by Category

Average Promotional Discount

Promotional discounts are discounts offered on home pages and via emails, often by way of discount code entered at checkout.
  • 2019
    30.02%
  • 2020
    28.97%
  • Percentage Change
    -3.47%

Average Emails Sent

Average number of emails sent reflects time frame selection above.
  • 2019
    53.40
  • 2020
    71.12
  • Percentage Change
    +33.17%

Consumer Search Data

Online Search Trends

Insights

01

While activewear and athleisure discounts increased during the onset of the pandemic in 2020, they decreased during the late summer as some normal activities returned. However, pre-holiday season, they picked back up, due to both regular seasonal discounting trends, as well as increasing global caseloads.

02

While sweatpants have benefited from consumer search interest during the pandemic, most other active and athleisure categories have had peaks and valleys corresponding to the severity of the respective country's outbreak. With record high cases in Europe and the US in late 2020, searches for footwear have generally trended downwards.